Over the last few years, everyone's life was unexpectedly turned upside down. Now more than ever, it's imperative for business owners to demonstrate empathy and compassion.
Empathetic leaders understand and share the feelings of others. As a business owner, chances are that you share similar fears, worries, and stressors as your employees. Being empathic means understanding others' emotions and points of view.
Empathy creates a sense of belonging. It also lets employees know that their voices are heard and that they matter.
Compassion is all about having positive intentions and concern for those around you. It means being sympathetic to the realities of those around you.
Compassionate and empathetic leaders tend to have stronger connections with employees and consumers. Compassion and empathy raise levels of trust, collaboration, and boosts loyalty both internal and external to the company.
Compassionate and empathetic leaders are also seen as more competent and stronger. We know that empathy and acting with compassion are important, but not many know how to put them into action. Here's why it's so important to embrace them.
Improved productivity and innovation
When customers view your brand as empathetic, you’ll see an increase in sales. On the flip side, when employees have strong feelings of compassion and empathy, they tend to be more productive and innovative.
If one of your business goals is to expand your problem-solving abilities while increasing efficiency, hone in on the importance of strong “soft skills.”
In putting together strong, effective teams, soft skills are a must. Some of the most important soft skills include:
Curiosity towards others
While it’s important to have the best and brightest, it’s even more important that your team members are empathetic, compassionate, and have a team mindset.
Increased loyalty and sales
The key to closing a sale and landing a new customer comes down to understanding their needs and showing how your product or service best suits their needs. Truly knowing your customers’ needs involves reflecting on their fears and pain points.
The power of empathy in the business world is that you intimately understand your customers and know exactly how your product or service can resolve shortfalls and sticking points.
Empathy and compassion can boost sales along with customer loyalty and referrals. There’s nothing better than seeing repeat customers turn into loyal super fans. Having an empathetic mindset brings your business’ culture to life from sales to accounting to customer service.
The bottom line is that being nice, caring, and understanding is quite profitable.
Greater engagement and collaboration
When managers and team members show a willingness to act compassionately and to express empathy, a solid company culture develops. It should come as no surprise that companies with this type of culture tend to attract highly engaged workers.
At the same time, empathetic companies also have higher employee morale and better retention numbers. This is because quality, high-performing individuals have plenty of employment options. Now more than ever, it’s important to think beyond corporate benefits.
The fact is that people want to feel engaged at work. They want to know that their time and effort has an impact. Employees also want to feel connected to their companies rather than just a number.
Today skilled workers want their voices and concerns to be heard. Making a shift toward empathy and compassion ensures that they are.
Ways to cultivate compassion and empathy
Knowing how to cultivate a culture of compassion and empathy can take your business’ success to new heights. Here are some steps to consider taking to make these emotions part of your company’s inner workings and business operations.
Be and stay committed
There are a lot of myths around compassion and empathy. Many confuse them with being too soft or weak. As a leader, you must realize and show that these things aren’t gimmicks or the week’s hot topic.
Use data-driven metrics to measure your progress. Employee and customer polls are a great way to get feedback. Ask about things such as belonging, meaning, empowerment, collaboration, and reassurance.
With this data you can pinpoint where your empathy and compassion strengths and deficits lie.
The pandemic and other factors have increased workplace stress and burnout. Now is the time for leaders to prioritize the mental and emotional health of its employees by providing a space for them to be heard.
Offer scheduled events or times when employees can participate in unstructured conversations. Building a safe space where people can speak their mind is key in creating empathy and compassion at all levels.
These conversations open the door for change and growth, which benefits everyone.
Embrace empathy marketing
At the same time, the pandemic has also dramatically changed consumer behavior. There’s been a huge shift to online purchasing, which was to be expected after physical stores had to shut down and people were required to stay home.
Take some time to rethink your marketing approach by embracing empathy. Find ways to relate and appeal to your customers by making an emotional connection. Being empathetic and compassionate to how your customers are feeling can go a long way in boosting loyalty and referral numbers.
The business world is known for being cutthroat and overly competitive. And while it’s important to make your way in the industry, it’s crucial to find a balance. Empathy and compassion are a must for maintaining a happy, productive workforce. They’re just as important for capturing consumers and turning them into customers.
With an empathic and compassionate business mindset, you’ll find that your business’ success grows to levels you never imagined! These days, it pays to be kind and caring.